A new experience of beauty was born. Biutic.com: the E-commerce dedicated to beauty is online with a wide range of products from the most prestigious brands.
A new experience of beauty. Biutic.com: the e-commerce dedicated to beauty.
Beauty, you know, is one of the qualities that demands to be perceived through all five senses.
On this simple, but non-trivial observation, we have decided to base our design and development work of the online shop of Biutic.com
Jusan Network has created the site on behalf of Profumerie GD srl, a historical perfumerie chain from Genoa, who has decided to adopt a new business model with the online sale of the products that the company sells inside their point-of-sale.
The basic idea for the realization of the site was to provide to the final consumer a new experience of beauty distinguished, for quality of products and service offered from the other similar platforms on the market. The starting point of this process was to understand, together with our customer, which were the key guidelines with which characterize the entire project.
The result is a site that aims to give users an idea of beauty that evokes the world of art, rather than refer to the classical canons of beauty. From here the choice to use the “stretch” as the main graphic sign, just to emphasize the idea of a natural beauty, and not artificial. The logo perfectly sums up this vision of beauty linked to art.
To emphasize the idea of “breauty experience” it was chosen to divide the site into four main categories:
- Top brands: encloses all brands in the online shop
- B-experience: encloses a series of recommendations on the products more suitable for every part of the body.
- B-magazine: a magazine dedicated to the world of beauty
In addition, within the site a section was created dedicated to active promotions on the shop.
The B-magazine
B-magazine is the editorial section of the online shop where the Biutic.com editorial publishes content of value for users.
B-magazine is a specific magazine of a sector where it is possible to find the latest news in beauty products, the reviews of the best products and a section called “B-experience” dedicated to advice for the body and beauty care.
The layout of the magazine draws the experience offered by the shop: elegant, responsive and rich in content with high resolution images.