Everything starts from the Brand, from the identity of your company, its values and the way it chooses to present itself to its audience. Defining these parameters is perhaps the most difficult task ever, certainly the one that has the most effect on the sales of your products and services. Jusan Network, also through Advertising strategies, helps you to improve your company's Brand Identity.
Brand Identity
The corporate identity (Brand Identity) is the strength of any marketing strategy because it conveys the values of your company both in dialogue with customers, the market and investors and from a corporate point of view (with your employees) .
Brand identity is a mission that must be pursued by looking at the future of your company, to establish a continuous dialogue with those who believe in it. In this sense, it is very important to choose the naming that must be memorable and the design of the logo, which must be coordinated with the idea of image that one wants to give to one’s own company.
Branding strategies
Before the site, even before the logo, of the single advertising campaign, there is the essence of the Brand, its ideology, the values that it decides to spread with the sale of products or services.
A strong brand is a brand that has managed to establish a strong emotional relationship with its customers, thanks to targeted branding strategies.
The factors that influence the success or failure of these strategies are different:
-The basic elements of the Brand (company identity, brand concept, design) must in some way reflect the products and services offered
-The Brand must have a great personality
-The Brand must reflect the culture of the country of origin and its know-how
-Brand positioning (positioning on the market) must be excellent
-Must have a story to tell (storytelling), to bring more and more customers to their products.
-Must be active on social networks, to have a direct relationship with the entire audience of its customers and beyond.
Brand Design
We deal with Corporate and Brand Identity: we develop an identity system for a company or brand, complete in every step and item (strategy, nominal identity and / or visual, coordinated image, etc.). Everything must be perfectly interconnected and connected, to build an unmistakable whole and multiply your value.
Our web designers and copywriters work together to combine aesthetics and punctuality, building an engaging navigation experience, through strong brand marketing strategies.
Brand Positioning
Brand Positioning is the process of positioning your Brand in the memory of consumers. The goal is for your company to become part of the imaginary of your customers, so as to make its products and services desirable, distinguishing them clearly from those of competitors.
The Jusan Network adopts positioning strategies aimed at identifying competition (competitor analysis) and finding a niche market in which to insert yourself, to optimize traffic and sales on your e-commerce site.
Rebranding and Restyling
Rebranding indicates the process by which a product or service developed and distributed under a name and brand is re-entered into the market with another name and identity.
Today the markets change quickly and with them also the needs of the customers. After a certain period, every brand needs to be rethought, because it must represent the measure of these changes.
Jusan Network carries out Rebranding and Restyling activities aimed at positioning your products and services in new markets and consequently expanding the market areas in which your company works.
Brand Advertising
The goal of advertising is not just to sell your products and services, but above all to make your brand recognizable, so that online and offline users recognize its quality.Jusan Network offers advice to companies that decide to invest in advertising.
In addition, we create online and offline marketing campaigns of Brand Advertising to raise awareness of your Brand and your products.
Web Design & E-commerce Experience
To be competitive on the market, your site must reflect a series of parameters that can guarantee an excellent user experience. Jusan Network creates websites, ecommerce and mobile app, taking care of every aspect of UX to build a site that can be used on any device, with appealing content, impact images and well-balanced texts.
Branded, Strategy, Identity & Advertising
Everything starts from the Brand, from the identity of your company, from the communication strategies adopted and the way you choose to present them to your audience. Jusan Network creates offline communication campaigns, on the web and on social media through strategies that last over time, aimed at maximizing and optimizing traffic on all your channels.