Rogelfrut
██ Crafts / FoodRogelfrut, a company specialized in cultivating and processing seasonal fruit for over 40 years, entrusts its online and offline communication project to Jusan Network. The study, design and development of the site and the new layout bring the visitor to Rogelfrut.com through the path of taste and quality designed by the company. The user experience is amplified and enhanced: thanks to a simplified search system, navigation is extremely intuitive and impactful.
Online and offline communication for a single brand
All the aromas and flavors of Rogelfrut products become a more immediate experience thanks to the redesign of the general catalog and the new pastry, ice cream and granite recipe books, to which the precious suggestions of Alessandro Racca (Italian pastry excellence) give added value. The balanced and innovative graphic interface ensures digital immersion in the colorful world of Rogelfrut fruit and its range of products. The new front pages of recipe books evoke an improbable but artistic balance of flavors, almost simulating a work of art balanced between taste and aesthetics.
Design and stand construction
The explosion of taste transcends the digital world and is also expressed in real perceptions. The study and design of the stand set up for the International Gelato and Pastry Exhibition (Sigep) to be held in Rimini next 19-23 January 2019 impresses the visitor with blow-ups: real explosions of taste and color that capture the attention of the public through a sensory, visual and emotional approach. The visitor can only be attracted to the stand to enjoy the exceptional flavors of the Rogelfrut range. The company identity also competes internationally. The stand prepared for the World Restaurant and Hotel Industry Exhibition (Sirha) in Lyon (next 26-30 January) launches the image of Rofelfrut on the world market, representing its passion and specific values with an innovative and attractive design.
Advertising in sector magazines and billboards
The image of the company is finally catalyzed on the market through a synergy of advertising channels. Rogelfrut reaches a vast Italian and international audience through scheduled outings on the main Italian and foreign sectors. In conclusion, by editing the appropriate advertising space with targeted texts, the editorials celebrate the philosophy and peculiarities of the company.
