Case Study Category: Crafts

Rogelfrut: comunicare la freschezza
██ Case Study Categories: Agroalimentare, Crafts, and Visual Food.

Rogelfrut coltiva e distribuisce frutta surgelata di qualità per pasticceria e gelateria, in Italia e all’estero. Nel 2018 ha compiuto 40 anni e per l’occasione ha deciso di rinnovare il brand, riprogrammando il design e la comunicazione dell’azienda. Ha scelto di affidare questo progetto su grande scala a Jusan Network.

L’obiettivo: dare un’immagine coerente ai valori dell’azienda

Il progetto di Rogelfrut si è sviluppato lungo un anno: siamo partiti da un’analisi dettagliata dell’azienda, della sua struttura e dei valori chiave. L’intenzione era quella di introiettarne la vision e riuscire a condensarla in un concept che definisse la brand identity. In seguito, abbiamo progettato insieme un piano di comunicazione a 360° gradi, che coinvolge canali online e offline, raccontando la tradizione dell’azienda in modo fresco e dinamico.

 

 

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Rogelfrut: visual food online e offline
██ Case Study Categories: Crafts and Food.

Rogelfrut, a company specialized in cultivating and processing seasonal fruit for over 40 years, entrusts its online and offline communication project to Jusan Network. The study, design and development of the site and the new layout bring the visitor to Rogelfrut.com through the path of taste and quality designed by the company. The user experience is amplified and enhanced: thanks to a simplified search system, navigation is extremely intuitive and impactful.

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ECOMMERCE FOR FASHION AND CLOTHING: JELMINI
██ Case Study Categories: bring them, clothing, and Crafts.

The online shop of Jelmini was born in Borgaro and was conceived as a natural extension of a small shop of products signed with a famous fashion brand. Since 1961, the shop owners dress their customers with the clothing of the famous Italian fashion house, becoming a reference point for those who love to dress well in the whole area of Turin.

Made in Italy is the third most famous brand in the world, especially in the fashion and clothing sectors.

The experience that we at Jusan Network have done with Jelmini has shown that even small companies can compete with the most important players on the market in online sales of products.

At Jusan we have created the ecommerce site for the Jelmini portal, starting from these considerations.

The result is site with a layout that makes the online shop of the Brand very similar to a high fashion boutique. In fact, within the ecommerce, the collections of the famous brand are within their context of use.

A model wears all the garments for sale, providing users with more information about the fit of a garment.

To give more emphasis to the products on sale, it was decided not to make the layout of the site too heavy from the graphic point of view with the inclusion of elements that could distract the user. For this purpose we chose to use white as the dominant color of the site emphasizing through the use of colors the most important information such as the name and price of the products on sale.

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Prodotti italiani: il made in Italy nel cuore
██ Case Study Categories: Crafts and Food.

Jusan Network launched Prodotti Italiani, ecommerce exclusively dedicated to products designed and manufactured in Italy.

Theecommerce agency Jusan Network launched the project Prodotti Italiani, an initiative to encourage the promotion of products designed and manufactured in Italy.

The project

The idea of making an ecommerce exclusively dedicated to Made in Italy products is not a novelty in a sector like the online sale, in which there are many investors proposing initiatives of this type. But what distinguishes Prodotti Italiani from other ecommerce with similar characteristics is the fact that they promote small business realities and crafts that have creativity, originality and quality as the distinguishing mark of their offering.

The project, in fact, was originated from the desire to offer to the artisans and small entrepreneurs a space specially designed and manufactured to provide the right visibility to their products. A space that would otherwise have been almost impossible to obtain in an individual and autonomous way. The true strength of the project, therefore, lies precisely in this: to offer a shared platform to small reality strongly oriented to the excellence and quality, making at the same time the long tradition of artisanship, the culture of beauty and the quality that distinguishes the culture of our Country.

In a first step, inside of Italian products will be present only products of artisans in the fashion sector part of the project LungoTavolo45, an association in Turin- promoted by C-work-s – which aims to promote new forms of interaction between artists, artisans and creative.

In the course of the CIBUS 2014, the International food exhibition, which will take place in Parma from 5 to May 8, 2014, Jusan Network will present the new section of Prodotti Italiani dedicated to proprietary agro-local food. In the course of the event will be presented producers and products that enter into new offer of Italian products.

The web site of Prodotti Italiani

The ecommerce site of Prodotti Italiani and has been designed using the platform PrestaShop, the world leader in the provision of solutions for ecommerce, as Jusan Network is certificate partner.

In the design phase, every detail of the site has been designed to give the greater prominence to the products from the inside and their characteristics. The apparent simplicity of layout in fact hiding an in-depth study, done by the experts of Jusan Network, to ensure users a high level of usability.

The navigation between the different product categories, the organization of the products in specific categories, the ease of finding information on the products and the producers, the simplicity to bring to fruition an order, the absence of unnecessary graphic elements, everything has been studied in detail to provide users with the best shopping experience.

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Uno sguardo su Lungotavolo45
██ Case Study Categories: clothing and Crafts.

Online the new site of LungoTavolo45, a place where artisans, artists and creative will meet, discuss design, fashion, new trends, graphics, literature, theater.

The objective of the site LungoTavolo45.it, is to bring internet users within the social work, and collaborative space, the laboratory of new ideas and creativity, symbolically represented by a long table positioned at the center of a former industrial warehouse in Turin, that returned to new life thanks to the commitment and the willingness of the foundresses of LungoTavolo45 project.

The Project LungoTavolo45

“The project LungoTavolo45 was ideated in Turin in 2012, as an innovative entrepreneurial idea based on the vision that we can do business by pursuing ethical principles and approaching profit and non-profit”.  With these few words, the promoters of the project: Claudia, Paola and Elena, members of the C-WORK-S, consulting firm based in textile and clothing sector, founded in 1997. LungoTavolo45 is therefore a place in which there are, in new and interesting combinations, values and ideas initially conflicting.

The underlying values of this project are:

  • SHARING: dreams, projects, but also spaces, materials, equipment
  • SUPPORT: aggregate through the ideal of the collaboration and the exchange of professional skills and expertise
  • WITH RESPECT TO (for themselves, for others and for the Planet Earth)
  • EMOTIONAL INTELLIGENCE, as the ability to recognize, respect and give voice to feelings and emotions to relate authentically and nonviolent.

The LungoTavolo45 website

A so innovative and ambitious project could not remain relegated within a narrow circle of artisans, artists and creative. It required a tool that made it open to the outside world, the addition of new ideas and new content.

To get to know what the project LungoTavolo45 is, and especially to see what you create within it, the promoters of the initiative were directed by Jusan Network for the realization of a site that reflected the values and intentions at the base of this project.

Starting from these requirements the site LungoTavolo45 was developed. A site that puts in the foreground not so much the “What have you done” but rather “the thing you are creating“.

The home page: a look back at the table

Moreover, what is the best tool to show others what happens in a place, if not one streaming video? The home page of the site LungoTavolo45 ,in fact, is made up of a window where it is possible to observe in real time what happens on this long table: designers engaged in the creation of a chapter, ballerinas dancing harmoniously, a parade, a lunch with colleagues. They are so many things that can happen on that table and, thanks to the web site: anyone can live these emotions directly in first person.

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ANTOS: LOVE FOR EARTH AND APICULTURE
██ Case Study Categories: Cosmetics and Beauty and Crafts.

Antos was born on the hills of Monferrato, a few steps from the Po Valley, in the territory of wine and truffles. Antos is one of the best cosmetic lines of the last twenty years, born from the passion for beekeeping and the earth. Its cosmetic products are made exclusively in the laboratory and are all made with extracts of herbs and other products of nature such as rice, honey, grapes, etc. For Antos, Jusan Network realizes the site, online ecommerce and a social media marketing campaign aimed at making the product known and creating a loyal user network. Each website must reflect the passions and dreams of the company and must best express its Brand Identity, its universes of shared values, so that users can recognize and become loyal customers. That’s why for Antos we thought of a website that was able to tell the great passion for beekeeping and the land of its owners, who are born as beekeepers and only later create a laboratory of cosmetic products. In addition, the design and contents are optimized to improve the customer experience of the customer, which is gently accompanied in full-bodied e-commerce, in which all the products of the brand are displayed. E-commerce is intuitive and easy to navigate: in shape and color it recalls the nature and the land, the passions and dreams of the owners of Antos. Every company to make its products known to a wider public, needs to implement an intense activity of social media marketing, aimed at creating flows of visits and conversions. The favorite social for Antos is Instagram, to which we have given a showcase space also on the home page of the site. Through postproduced photos, the company tells its story and the history of its products.

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BARTOLOMEO ITALIAN DESIGN: E-COMMERCE
██ Case Study Categories: bathroom, Crafts, home design, and Luxury.

Bartolomeo Italian Design chooses the Jusan Network for the realization of its e-commerce. Through a study on User Experience and color nuances, Jusan chooses red as the dominant color, recalling the logo and thus making the Brand Identity of the brand recognizable. The e-commerce site was built in such a way that it offered a showcase for the wonderful creations of the company. For this, it was accompanied by incredible photos where the products on sale have been cleverly inserted into evocative scenarios. Luxurious hotel rooms, breathtaking scenery, in fact, highlight the quality of objects, 100% made in Italy: luxury furnishings and accessories for home, office, kitchen and outdoor. The menu has been designed to simplify users’ browsing and make the User Experience better. A categorization capable of telling all the elegance and sophistication of the Brand.

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