Case Study Category: Events

Ponti
██ Case Study Categories: Events.

The cooking strikes based challenge “BLIND PLATE”: a Ponti initiative.

We have developed on behalf of our friends of Testa Digital Hub the site dedicated to the contest for aspiring chefs “BLIND PLATE”: we are almost arrived to the final phase of the contest, consisting in the new transmission which rewards who is able to express himself with his own courses: five finalists have been chosen to challenge and conquer the great chef Filippo La Mantia and the famous food Blogger Chiara Maci.

In order to achieve this great opportunity we needed to choose a recipe and the photo of the mostrepresentative course and post it on Instagram or in the Facebook page Cuoco di Fulmine by Ponti, accompanied by the hashtag #blindplate and by a short description of its own personal characteristics, tied to the specific course.

We of Jusan have made the site dedicated to the contest able to gather and intercept all the photos and the recipes sent by the users, thanks to the automatic recognition of the hashtag used on the Social. In the section “THE RECEIPS“, indeed, you can scroll down more than 200 coursesaccompanied by an explosion of fantasy and personality:

Now it’s available online the final episode of the contest, in which it’s mentioned the winner. The reward at stakes consists in a prestigious cooking class worth 1500 €.

If you are curious to discover who he/she is, take a look to the award ceremony published on the siteblindplate.ponti.com, where you can also watch all the previous episodes and find the recipes that the participants have sent during the contest.

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Streamopera
██ Case Study Categories: bring them and Events.

Sit on the chair and enjoy your favourite Opera on Stream Opera: the new dedicated portal realized by Jusan Network.

Opera now is also available online, thanks to the dedicated portal “StreamOpera”. An important project which aims to spread as much as possible this important part of the italian music culture. ??The offer consists in a rich selection of new and constantly updated contents of the highest quality, visible in every moment and on whatever device. ?Finally you will be able to share with your friends the splendour of watching an Opera directly from the comfort of your house.

The creator of StreamOpera is Videoerre: an italian society which, for over 10 years, realizes dvd projects using video material taken from the Rai and Mediaset catalogues, attached at a later stage to first-rate italian magazines such as Corriere della Sera, Gazzetta dello Sport, Repubblica, l’Espresso and Mondadori’s headlines.

We of Jusan Network have been involved in this project on different levels: ?althought this is one of the few portals in the world which offers this kind of contents, we have made an in-depth analysis of the market and competition. ?We have identified the potential target and considered all the opportunities and the threats that can be find in this sector.??We have dealt with the graphic restyling of the site, working on several objectives, trying to be aligned with the latest graphic tendencies but, at the same time, working on maintaining a classic and appropriated style. ??The layout has also been revised in order to permit a simpler and more intuitive Web surfing.??You can see here below on the left a frame of the old site and, on the right, the new version created by Jusan Network:

   

In the end we have been occupied with defining the right marketing strategy, so as to guarantee StreamOpera the best placement and the possibility of reaching its own target in the most complete manner. ?There are several co-marketing operations planned which will lead to new and interesting opportunities, expanding the base of the users who follow the channel.

If you are keen on Opera, discover the new portal StreamOpera right now!

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FOLLOW YOUR DREAM 2016
██ Case Study Categories: Events.

When Narcisa went to our Agency and told us about her project “Follow your dream”, we immediately decided that our creative team should help her create the III edition of the international contest, aimed at the disclosure of Classical, Modern and Contemporary Dance.

Our Agency worked on the communication plan together with A.s.d. Studio danza Narcisa, which has been working for over thirty years in Turin. Thus the international event “Follow your Dream 2016” was born.

Jusan Network created the format of the event. It realized all the communication above and below the line of the contest, together with all the tools needed to improve the sharing on all the social networks. We had to highlight all the paths that pupils of Studio danza Narcisa had followed in order to reach their goals.

The principal purpose of the contest is to promote Culture through an event intended to publish Classical, Modern and Contemporary dance, by giving the young dancers the opportunity to work in a professional place.

The location of the event will be Teatro della Concordia, in Venaria Reale (To), with 800 seats and a big stage on which to dance.

The event will be held on Saturday 14 february 2016. From the eliminatory phases, to the final ones and the galà, and a general exhibition of the dancers awarded with the first place, as well as worldwide renowned hosts.

The panel of judges will include international professionals such as:

– Alen Bottaini: English National Ballet School teacher, BMICA Artistic Director – Munich
– Roberto Fascilla: International teacher and Artistic Director of MAB maria Antonietta Berlusconi international award
– Caterina Mantovani: Teacher at Wiener Staatsoper Ballettakademie
– Michele Olivieri: dance critic and a member of the UNESCO’s international dance counsil
– Michele Pogliani: free lance coreographer and international teacher
– Pompea Santoro: maitre and international teacher, Ekodance International Project artistic directress
– Lukas Timulak: International freelance coreographer

Kledi Kadiu will also attend the panel of critics for the contemporary-modern dance section.

We are waiting for you to enjoy with us a dance-driven evening!

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