Studying competitors allows companies to be more competitive on the market. But if the analysis is not performed with the due methodology, it can lead to null and derisory results. The web agency Jusan Network, specialized in analysis and market research, can provide you with the best strategies for your business.
The analysis of competition
On the market it is never alone. For this reason, when making decisions of any kind, it is always good to check how the competition behaves. In this way, avoid repeating the mistakes of your competitors and you can easily improve the sale and communication of your products or services. It is called Benchmarking or competition analysis, and it is a discipline now consolidated in many companies in the world of analytical marketing. So much so that its services are distributed by many web agencies. However, if the competitors’ analysis is not carried out with the appropriate methodologies, it can lead to null and derisory results.
Market study offline and on the web
Competitor research must be followed by a thorough study of the market. Through the analysis of your brand and the market study you can determine several factors that affect the quality of sales and conversions of your website. In particular, the web agency Jusan Network carries out in-depth market research that will help you to understand the strengths and weaknesses, how to find your competitors and who they are and how to position your products or services on the reference market.
Positioning on the web market
The positioning on the market is the process of placing the product or specific service in the mind of the consumer. And it answers directly to the questions: in what is my product different from the similar ones of my competitors? What added value does it give to people who buy it or use it? The positioning on the market is a decisive and essential factor for the optimal sale of your products, because it allows you to know the target audience and to implement a series of web marketing operations aimed at winning over your potential customers. The positioning to work must first be credible and then must respond to the needs of your portion of the market. Small companies have become multinationals, precisely because they have been able to position their products well.
Development of custom modules
The needs of online users change according to the type of product they want to buy. In the realization of an e-commerce this is a factor to keep in mind if you want to be competitive in the market. To meet the precise needs of each company and its customers, Jusan deals with the development of customized modules for the main CMS platforms.
Web Marketing Strategies
After the competitive analysis and after having positioned your product in the market share that belongs to it, we at Jusan develop a series of web marketing strategies. The objectives are: to increase the visits of your website, to maximize the sales of your services and of your products and to look for new partners, Social, platforms and tools to increase your online presence compared to competitors.
Web Design & E-commerce Experience
To be competitive on the market, your site must reflect a series of parameters that can guarantee an excellent user experience. Jusan Network creates websites, ecommerce and mobile app, taking care of every aspect of UX to build a site that can be used on any device, with appealing content, impact images and well-balanced texts.
Branded, Strategy, Identity & Advertising
Everything starts from the Brand, from the identity of your company, from the communication strategies adopted and the way you choose to present them to your audience. Jusan Network creates offline communication campaigns, on the web and on social media through strategies that last over time, aimed at maximizing and optimizing traffic on all your channels.