It’s now online the new website of Atmosfera Italiana: the e-commerce dedicated to the Made in Italy products
An article about the opportunities that e-commerce can offer to the Made in Italy, has been published on the Ecommerce Guru portal. The article talks about the need to exploit one hand the reputation of the brand Made in Italy, and on the other hand the potential offered by electronic commerce.
E-commerce and Made in Italy, then, if skillfully combined together, can offer interesting growth opportunities for small and medium-sized Italian companies. An example of e-commerce that has been able to take advantage of this combination is the shop of Atmosfera Italiana.
Atmosfera Italiana is specialixed in trading of products exclusively Made in Italy. Its activities range from food and beverage to furniture, from fashion industry to beauty products and body care. A wide and varied offer, in fact, made up of the best produced excellence in our country.
The ecommerce Atmosfera Italiana exploits the characteristics of e-commerce to increase sales of Made in Italy products worldwide. After years of success, with thousands of items sold in the international sphere, Atmosfera Italiana has decided to remake the online shop to provide its customers with a better shopping experience.
The old e-commerce of Atmosfera Italiana
The old ecommerce Atmosfera Italiana was based on an online sales platform developed ad hoc. However, the advantage resulting from the creation of a tailored website, implies a downside of the difficulty of managing the platform. The old Atmosfera Italiana had also some problems. One of these concerned the responsive aspect. Made when tablets and smartphones were not as widespread as today, the site did not respond to mobile logic, bring significant consequences in terms of usability and user experience, especially on smartphones.
The new Ecommerce Atmosfera Italiana
As you can now see from a first glance, the new ecommerce Atmosfera Italiana looks totally remaked over the previous version.
Let us briefly what are the areas on which the Jusan Network has become more concentrated in the remaking of the site:
- PrestaShop 1.6: the old platform has been abandoned in favor of PrestaShop 1.6. Among the main advantages of this solution we find: better performance, more space between the products, responsive layout, increased flexibility, and many other features. Quality that result in a better overall experience of ecommerce.
- New structure: to improve usability of the site was created from scratch a new shade of the site. The few and very general categories of the old site have been replaced by a broader, more specific categorization. The new shade allows users to find in a few clicks on a desired product type and makes the site more understandable to the various search engines.
- Pictures: have assumed a major role not only as a simple decoration to the site. The presence of multiple images, large and of excellent quality, helps users who visit the site to get a clearer idea of the products sold from the first glance. In addition, images also have an emotional function, acting on the emotional-visual and not on the logical-rational may predispose users to impulse buying.
- Seo Friendly: aspects presented above also provide a boost with regard to the positioning on search engines. To this was added to the URL structure more friendly to search engines.
- Management: with the new backend of PrestaShop 1.6 is easier to manage the different aspects of the shop. In addition, thanks to the responsive, you can manage your e-commerce in mobility.