DE PASQUALE: the website that instills trust to the customer

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The De Pasquale law firm was founded by the lawyer Andrea De Pasquale. Descendant of a note and celebrated dynasty of lawyers, since 1988 he is initiated into legal practice under the wise guidance of his father.

The firm provides advice and assistance in a variety of related areas: from the judicial and arbitration litigation, to extrajudicial areas, to civil law. For the creation of the De Pasquale law firm’s website, we thought of a very intuitive interface and a clear branching of the sections of the site, so as to make the services that the studio offers shine out. It is good that users do not get lost and that they immediately find the contents and information they are looking for, otherwise they could move on to another search result.The choice of the image and the tone to be used is very important, because it defines the identity of a brand and, above all, it characterizes its communication with the public. If the brand speaks a language other than its potential customers, no other transaction will be effective. This is why we have worked on a content marketing campaign aimed at making clear the values and services of the firm, increasing traffic and conversions, also thanks to SEO indexing strategies. So even the design of the site has been taken care of in every small part. The photographs that recall the austerity of the court are perfectly mixed with those of the people who work in the studio. The result is a mix of feelings of reliability and professionalism, which inspire, already a priori, a sense of trust in the potential customer.

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