Fox Racing
██ Automotive / clothingSince 1975, Fox Racing has been working on the engineering and design of motocross equipment for athletes and champions from all over the world, with the aim of making each race a great race. 40 years of experience and an ambitious research and development program have allowed the company to design MTB equipment with the highest possible level, whatever the conditions or the environment.
ACTIVITIES
Motocross e-commerce
Fox Racing contacted Jusan Network because it needed an agency that would make an e-commerce restyling and be able to activate promotion mechanisms to make it grow out of all proportion. Web developers and graphic design have worked on creating a completely dynamic site, easy to use and able to give a great user experience (User Experience). Fox Racing has its own identity: urban style, faith in big business, a devotion to fatigue, dreams of victory. All these concepts were the pillars on which Jusan built this sacred temple for motocross articles. The front-end of e-commerce, then, is responsive and full of contents and images of evolutions with the bike and the items on sale. B2B e-commerce is easy to use: just have to be accredited as a reseller and then you can access the system where you can buy products, make pre-orders, preview the material of the coming seasons, make multiple orders, make re- assortment, download communication material to be used in your store and during events, request support for the event and much more.
A successful communication
Fox Racing has many dealers scattered throughout Italy and an entire network to coordinate and manage, so that they all look similar and afferent to a single brand. This is why Jusan has created and managed a corporate communication area dedicated to retailers, where they can find useful tools for their work. From updates on Brand news, products, interesting news, to communication material that can be downloaded and reused in sales points or on social channels. Because an integrated and coordinated communication is a successful communication. And successful communication inevitably leads to successful results.