A case study that saw Jusan Network in the implementation of the Superberry project: from the study of the logo up to the development of a virtual sales point.
We want to introduce a very interesting case study that relates to the implementation of theSuperberry project, a project that has seen Jusan Network engaged in all phases of his design and construction: the study of the logo to the embodiment of a ecommerce, passing through the development of the web site.
A Finlandize girl who lives in Italy and that has decided to spread to the Italians the beneficial qualities of blackberries and other berries ideated Superberry. In fact, a main characteristic of these fruits is the presence of vitamin E as well as anthocyanin and antioxidan.
For the realization of this project, its promoters have decided to contact Jusan Network, which designed and developed the brand & the identity design and development of a web site and its online shop, involving the members of the Jusan team in an intense creative work.
The study of the logo
The realization of a logo is a long and complex process that requires a careful study of different communicative components that are intended to convey.
After a first comparison with the customer to identify the main characteristics of the product, the brand’s values, the message they want to communicate, the reference target; the first step was the creation of a series of drafts graphics of different logos. Versions of the logo were then presented to the customer and, on the basis of its preferences and the needs of its activities, only one was chosen on which has been focused the subsequent attention.
The result of this long and intense work is a logo that conveys aspects previously defined in the analysis stage, combining at the same time emotion and information. The choice of the colors, the lettering, the payoff are all elements that communicate the idea of the wood, the wild and the healthy.
The web site
Even the realization of the web site has prompted an intense creative work in order to find the right formula to deliver the values of the brand and the characteristics of the product.
The strategy was to emphasize not only the individual products and their beneficial characteristics, but also the context around which the product was created and produced.Starting from this premise, it was decided to dedicate one section of the site to the phase of collection of the product and one to the territory of origin. Both sections have the function of bringing the consumer within the context in which the product is developed. Finally, another section has been dedicated to the processing of the final product, by proposing a series of recipes with berries.
From a graphic point of view, given that this is a product that “speaks for itself”, it was decided to give ample space to images. In fact, within the site are images of the products, recipes and of the territory, above a white background that emphasizes even more the beautiful colors that characterize the product.