We have reached the final stage of Fabio & Co, one of the most important international projects for Jusan Network, whose final result consists in an exaltation of Made in Italy overseas.
ACTIVITIES
Fabio & Co: The site
During the first phase of this project, we focused on restyling the Fabio & Co logo, giving it a more refined, elegant and modern look. In the same way we have committed ourselves to the realization of the showcase site, which has had the fundamental task of creating a greater and growing awareness of the Brand, up to the launch of the current online shop.
Fabio & Co: Ecommerce
At Jusan we have created for Fabio & Co the first e-commerce of high quality leather sofas, developed in Italy and managed directly in the United States by two great friends with a strong passion for Italian luxury leather goods. Fabio Lazzari, the progenitor of the Fabio & Co project, in collaboration with his great friend and partner Richard Harutiunian, was able to grasp the potential of this sector, in an area of the world that has always been attracted by our Italian style, immediately winning a great success. demonstrated by the opening of two Showrooms located in New Jersey and Los Angeles.
Fabio & Co: the purchasing configurator
What makes the online store of Fabio & Co unique, is the innovative sofa configurator developed by our team, which allows you to get a preview of the chosen article based on the different color options and to select the measures that most they adapt to our needs. In fact, it is based on a function that can show the sofa or armchair selected in the color that you prefer, allowing you to have an immediate idea of the appearance that will have the product we want. This is a real revolution in the luxury goods sector and in general, for this type of products, because thanks to our configurator, the problem of physical distance has been solved and the need to see how that complement will present itself. It will become part of the furnishings of your home or office. A solution that greatly improves the shopping experience, reducing the differences with the physical store and allowing to achieve a greater number of conversions.
Fabio & Co: Social Media Marketing, Business Blog and SEO
But our involvement within the Fabio & Co project also extends to the implementation and management of various marketing activities with the aim of pursuing important Lead Generation objectives. In particular, we have implemented an effective strategy of Content Marketing thanks to the integration on the online shop of the company blog, also aimed at creating engagement on Social Media on which Fabio & Co is present, including: Facebook, Twitter, Google Plus and Pinterest. We have also included an important Search Engine Marketing Campaign planned and managed through our Google Adwords Customer Center obtaining excellent results in terms of clicks and conversions.