The FCA Group designs, develops, manufactures and markets the world of cars, commercial vehicles, components and production systems, operating in the automotive market with the brands Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ferrari and Maserati.
ACTIVITIES
Website and E-commerce
Jusan Network has renewed the Mirafiori MotorVillage e-commerce site, the first Official Online Store of the FCA Group. The Jusan team has been involved in web marketing activities aimed at allowing the online store to reach the largest number of customers, such as the various advertising campaigns conducted, where we tried to create a common plot, a melting pot of true stories and incisive, personal, suitable to meet the taste of the public.
Social Media Marketing
To promote the site and the event, moreover we also conducted a series of successful social media marketing campaigns, on all social platforms related to the event. Here we have collected the company's stories and woven a widespread narrative, a common plot that reflects the sensitivity and specific taste of its audience.