Gioielli di Valenza is one of the companies that, to date, best represents the excellence of Made in Italy in the jewelery sector. Born in the cradle of the Italian goldsmith tradition, with its elegant and refined products it is part of the online market thanks to its strong vocation for technology and innovation.
The company, in fact, after having created the jewels directly in its laboratories, exposes them without intermediaries, in all forty stores in Northern Italy or through the online store, thus becoming a true pioneer in the industry.
In addition, the ability to customize the products transforms the customer’s purchase into a true pleasure experience, in the world of craftsmanship and luxury.
ACTIVITIES
Digital Marketing, a precious activity
At Jusan, we have helped promote the Gioielli di Valenza brand through intensive digital marketing consultancy, which has proved to be essential for the company's business. Our intent was to be able to anticipate the change in the luxury market and seize the opportunities that Jewels of Valenza could then exploit. For this reason, we have activated a series of online promotion mechanisms and social platforms, which have had the effect of consolidating the Brand and obtaining important recognition from the public, such as the creation of a digital strategy and the management of Web Marketing campaigns on Google, Facebook and Instagram.
Always attentive to current trends
Spreading the current contents and being aware of current trends are two basic rules for those who want to communicate. That's why we have created and are managing the contents of the online magazine of Gioielli di Valenza, a company blog containing articles that pay attention to the latest trends and the latest news, useful to improve the visibility of the site on search engines, because they are written and thought account of potential customer searches.
The customer must be happy
Receiving a single sale does not mean acquiring a satisfied customer, who could repeat that sale and remember the company. For this reason, we have improved the usability and traceability of company e-commerce, through an optimization of site design and User Experience, with the aim of increasing conversions and transforming occasional visitors into more loyal and happy customers in the time.
A successful collaboration
Gioielli di Valenza, since its inception, has built a privileged position and a very strong business in retail, with its more than 40 stores distributed throughout northern Italy. What we did was to accompany it, step by step, to improve and consolidate its digital presence. In particular, we have implemented their business looking for new channels of promotion (multichannel) and we have involved in events such as for E-commerceDay. In one of these events, Gioielli di Valenza entered into a collaboration with Jusan for a charity auction, the proceeds of which were donated to the non-profit association Asili Notturni di Torino, which offers assistance and medical care to the homeless.