Online the new site of Lovecake, ecommerce with the most original gifts of the entire web
The choice of a gift, especially when it comes to neo-unborn, is one of those things that put us in difficulty. From today, thanks to the new Lovecake site, the ecommerce of original gifts, making a gift to a grandchild, to future spouses or celebrating a particular occasion has never been so easy and enjoyable. The task of carrying out the new ecommerce of Lovecake was entrusted to Jusan Network.
Lovecake: the original gift
Lovecake is a company specialized in the creation of original and fully customized objects. Whatever the occurrence to celebrate, Lovecake has always the right gift. Born from the idea of three friends, Lovecake has aims its own space in the panorama of gift items, especially thanks to the creativityof its members, providing original and unique articles in its kind.
The new ecommerce
Due to the great success of the Lovecake products, the company has decided to contact Jusan Network to renew its online sales site.The objectives of this activity can be summarized in three points:
- Rearrange the products inside the online shop
- Give a new graphics to the site
- Optimize the platform from the point of view of search engines
The new masting
To rearrange in a more rational way the products present within Lovecake, the site has been radically changed. The first step was making an inventory of products, to understand the possible categories and sub-categories in which to enter the various articles. Once the analysis phase, we have gone to study the possible solutions. As a final result of this long process was the organization of the products in five major categories (Baby, Baby Girl, for the home, original ideas, festivals) in turn divided into different sub-categories. Thanks to the new masting, users landing on Lovecake will have a greater ease in navigating through the various sections of the site and to find the perfect gifts.
The new graphic
We know that even the eye wants its part. In particular, when we talk about creative and original gifts, the visual appearance that rotates around the articles for sale is a key component to immerse users in this world of play and imagination. A graphics well studied and realized also improves the user experience, helping them in their search for the perfect gift. The layout chosen for the new ecommerce of Lovecake has a white background with the insertion of some details that recall the colors of the logo. Colorful banners that give greater emphasis to the products and the most important information, and attract the theme of the feast dominate the home page of the site. Unlike the home page, la card product is characterized by the presence of a few colored elements able to distract the visitor. The product and Softskills related thereto are the main protagonists of this page.
The optimization
The new masting and new graphics have helped to improve the user experience. To make the site pleasing also to search engines, instead, was brought forward an activity of platform optimization. After a careful analysis of the different components of the site and the keywords are most suitable, began the work of optimization true to make the site SEO friendly. The activities of optimization of the platform was flanked the embodiment of a blog that helps the posionamento for your site on major search engines.