The RIMAR yacht is a shipyard that over the years has established itself in the Italian nautical scene for the excellent quality and sailing performance of its range of boats. Since its foundation, which took place in 1977, the company offers its customers the opportunity to know the boat of excellent quality of which they will be shipowners, to follow the various stages of production and to understand how it is built to be able to live in complete safety once at sea.
ACTIVITIES
Yachting communication
The world of yachting is characterized by a strong system of relationships, these must be managed strategically also through the development of integrated communication mixes aimed at a specific and particularly demanding market target. In this context, the Agency has created the new Rimar Yachts communication campaign for the relaunch of the shipyard aimed at improving loyalty and opening the roads to the construction site for a niche market.
Two visuals for two different targets
In this regard, we have chosen to adopt two different visuals, in accordance with the two different types of Rimar Yachts targets: refined and elegant, the first, which we have disseminated in fashion and finance magazines; technical and more rational the second, which instead has seen take shape in nautical magazines. The beautiful scenery of the Yachting Club of Porto Lotti (La Spezia) was the setting for the shoot.